{"product_id":"attitude-rich-moisturizing-shampoo-quinoa-jojoba","title":"Attitude Rich Moisturizing Shampoo - Quinoa \u0026 Jojoba 473 ml","description":"\u003cp class=\"nova-text pb-5 whitespace-pre-line\"\u003e\u003cspan\u003eFormulated with 97.8% naturally sourced ingredients*, our vegan Moisture rich shampoo restores your hair’s moisture. Don’t miss out on this hair care essential. Its formula contains quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance, leaving it soft and radiant. EWG VERIFIED™ and dermatologically tested, it’s enriched with watercress and Indian cress extract to strengthen and revitalize hair. Let it infuse your hair with a pear fragrance with exotic papaya and coconut notes. Get even more dazzling results with our Moisture rich conditioner! Try this new hair care routine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"nova-text pb-5 whitespace-pre-line\"\u003e\u003cspan\u003e*According to ISO 16128. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHere's a polished English version suitable for a product page or brand information section:\u003c\/p\u003e\n\u003ch3\u003eWhat does \"98% naturally derived ingredients\" mean?\u003c\/h3\u003e\n\u003cp\u003eATTITUDE® calculates the claim \u003cstrong\u003e\"98% (or 99%) naturally derived ingredients\"\u003c\/strong\u003e according to the internationally recognized \u003cstrong\u003eISO 16128\u003c\/strong\u003e standard.\u003c\/p\u003e\n\u003cp\u003eThe remaining approximately 2% does \u003cstrong\u003enot\u003c\/strong\u003e mean the product contains harmful ingredients. These are functional ingredients, such as preservatives, pH adjusters, or stabilizers, that are essential for ensuring the product's safety, quality, and stability throughout its shelf life.\u003c\/p\u003e\n\u003cp\u003eMany of these ingredients are naturally occurring or derived from natural sources. However, under the ISO 16128 methodology, they are not always counted as \"naturally derived\" because they have been chemically processed or serve a specific technical function.\u003c\/p\u003e\n\u003cp\u003eAt ATTITUDE®, every ingredient is carefully selected and included only when necessary to create safe, effective, and high-quality products. Many ATTITUDE® products are also \u003cstrong\u003eEWG VERIFIED®\u003c\/strong\u003e, meeting rigorous standards for ingredient transparency and safety.\u003c\/p\u003e\n\u003cp class=\"nova-text pb-5 whitespace-pre-line\"\u003e\u003cspan\u003eThe packaging may differ slightly from the visuals on this page.\u003c\/span\u003e\u003c\/p\u003e","brand":"Attitude","offers":[{"title":"Default Title","offer_id":54279901086037,"sku":null,"price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7366\/0757\/files\/626232110074_FT_11_jpg.webp?v=1783077372","url":"https:\/\/littleandcute.lv\/products\/attitude-rich-moisturizing-shampoo-quinoa-jojoba","provider":"Little \u0026 Cute","version":"1.0","type":"link"}