Attitude Deodorant - Earl Grey & Fresh Cucumber 75g (Aluminum-free)

Elevate your routine with our vegan aluminum-free deodorant. Its EWG Verified®, high-performance formula is made with 95% naturally derived ingredients*, including baking soda, known for its powerful odor-neutralizing properties. It also contains cornstarch, which helps absorb excess moisture while being gentle on the skin, and shea butter to keep your underarm skin soft and nourished. Experience the refined blend of citrusy Earl Grey tea and crisp cucumber for a refreshing and elegant fragrance that keeps you feeling fresh all day.

*According to ISO 16128 standard

Eliminate odors and provide long-lasting freshness

• Formulated with +95% naturally derived ingredients*
• Baking soda to neutralize odors and shea butter to nourish your skin

Plastic: Twist the dial to release the product. Glide onto armpits for all-day freshness.

Plastic-free: Push on the bottom to release the product. Apply to dry skin. Warm the product for a few seconds on the armpit and apply. WARNING: Discontinue use if rash or skin irritation occurs.

Do not use on irritated or damaged skin. Store below 32°C. FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN.

What does "98% naturally derived ingredients" mean?

ATTITUDE® calculates the claim "98% (or 99%) naturally derived ingredients" according to the internationally recognized ISO 16128 standard.

The remaining approximately 2% does not mean the product contains harmful ingredients. These are functional ingredients, such as preservatives, pH adjusters, or stabilizers, that are essential for ensuring the product's safety, quality, and stability throughout its shelf life.

Many of these ingredients are naturally occurring or derived from natural sources. However, under the ISO 16128 methodology, they are not always counted as "naturally derived" because they have been chemically processed or serve a specific technical function.

At ATTITUDE®, every ingredient is carefully selected and included only when necessary to create safe, effective, and high-quality products. Many ATTITUDE® products are also EWG VERIFIED®, meeting rigorous standards for ingredient transparency and safety.

The packaging may differ slightly from the visuals on this page.

Zea Mays (Corn) Starch, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Butyrospermum Parkii (Shea) Butter, Sodium Bicarbonate, Oryza Sativa (Rice) Bran Wax, Triethyl Citrate, Zinc Ricinoleate, Magnesium Hydroxide, Hydrogenated Castor Oil, Helianthus Annuus (Sunflower) Seed Oil, Aqua / Water / Eau, Tocopherol, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Ethyl Linalool, Ethylene Brassylate, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Triethyl Citrate*, *Fragrance (Parfum).

Here's a polished English version suitable for a product page or brand information section:

What does "98% naturally derived ingredients" mean?

ATTITUDE® calculates the claim "98% (or 99%) naturally derived ingredients" according to the internationally recognized ISO 16128 standard.

The remaining approximately 2% does not mean the product contains harmful ingredients. These are functional ingredients, such as preservatives, pH adjusters, or stabilizers, that are essential for ensuring the product's safety, quality, and stability throughout its shelf life.

Many of these ingredients are naturally occurring or derived from natural sources. However, under the ISO 16128 methodology, they are not always counted as "naturally derived" because they have been chemically processed or serve a specific technical function.

At ATTITUDE®, every ingredient is carefully selected and included only when necessary to create safe, effective, and high-quality products. Many ATTITUDE® products are also EWG VERIFIED®, meeting rigorous standards for ingredient transparency and safety.

About ATTITUDE®

ATTITUDE® is a Canadian brand founded in 2006 with a mission to create safe, effective, and sustainable everyday products for the whole family. The brand was born from a desire to offer cleaner alternatives for families who value health, environmental responsibility, and ingredient transparency.

Today, ATTITUDE® products are available in more than 55 countries and are trusted by thousands of families around the world.

Why choose ATTITUDE®?

• Canadian brand with nearly 20 years of experience.

• Many products are EWG VERIFIED® certified.

• Dermatologically tested.

• Vegan and cruelty-free.

• Made with carefully selected, high-quality ingredients.

• Environmentally conscious approach with sustainable packaging solutions.

• A wide range of products for babies, children, pregnant women, and the whole family.

• Developed according to high standards of quality and safety.

The ATTITUDE® Philosophy

ATTITUDE® is built on the Conscious Chemistry™ philosophy—an approach that combines carefully selected ingredients, science-driven innovation, and sustainable solutions. The brand’s mission is to prove that performance, safety, transparency, and environmental responsibility can go hand in hand.

ATTITUDE® creates products that help you care for yourself and your family without compromising on quality, ingredients, or sustainability.