Attitude Rich Moisturizing Shampoo - Quinoa & Jojoba 473 ml

Formulated with 97.8% naturally sourced ingredients*, our vegan Moisture rich shampoo restores your hair’s moisture. Don’t miss out on this hair care essential. Its formula contains quinoa protein to hydrate hair and jojoba protein to improve hair’s appearance, leaving it soft and radiant. EWG VERIFIED™ and dermatologically tested, it’s enriched with watercress and Indian cress extract to strengthen and revitalize hair. Let it infuse your hair with a pear fragrance with exotic papaya and coconut notes. Get even more dazzling results with our Moisture rich conditioner! Try this new hair care routine.

*According to ISO 16128. 

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What does "98% naturally derived ingredients" mean?

ATTITUDE® calculates the claim "98% (or 99%) naturally derived ingredients" according to the internationally recognized ISO 16128 standard.

The remaining approximately 2% does not mean the product contains harmful ingredients. These are functional ingredients, such as preservatives, pH adjusters, or stabilizers, that are essential for ensuring the product's safety, quality, and stability throughout its shelf life.

Many of these ingredients are naturally occurring or derived from natural sources. However, under the ISO 16128 methodology, they are not always counted as "naturally derived" because they have been chemically processed or serve a specific technical function.

At ATTITUDE®, every ingredient is carefully selected and included only when necessary to create safe, effective, and high-quality products. Many ATTITUDE® products are also EWG VERIFIED®, meeting rigorous standards for ingredient transparency and safety.

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